We offered Open Book Lemon Sour cans at our pop-up store at Shibuya PARCO.

Open Book's canned products provided for JICHOI's first pop-up event in Japan

JICHOI held its first pop-up store in Japan at Shibuya PARCO in Tokyo from August 24th to September 1st, 2024. For this event, which recreated the company's own showroom "JIFTSHOP" in Seoul, we created an original label and provided our lemon sour cans.

Designer Choi Ji Hyun herself visited Japan for the opening event, where she personally served visitors while enjoying interacting with them. Items worn by members of NewJeans that became a hot topic, as well as collaboration items with HYSTERIC GLAMOUR, were also on sale.

A large sculpture of a rabbit character, "JITO," sleeping on a futon was placed in the center of the venue, and it became a popular photo spot. The event was a huge success every day during the event, and admission was restricted at certain times, which helped to raise awareness and popularity in Japan.

References
nylon.jp
vogue.co.jp

Open Book accepts canned catering for events and pop-ups. We also accept original canned OEM production, so please feel free to contact us here .